Capital One / Brand Standards
Capital One creates thousands of pieces of marketing each year. Historically, their brand standards had been used as a governance tool that over-indexed on basic design instruction and the “don’ts” of the brand. As a result, Capital One struggled with brand consistency, low-brand attribution and marketing that, at times, felt uninspired. We set out to change that by rebuilding the brand standards from the ground up with one primary objective: leave our audience inspired to build a best-in-class brand.
