Rex McCubbin

Optimist Typeface

For decades, Capital One used the same typeface(s) as hundreds of other brands. There's nothing distinctive about that. So, Capital One tasked our team with creating a custom typeface. One that would capture the brand and mission of the company. 

In partnership with Dalton Maag, we created Optimist. A typeface designed to reflect Capital One's distinct personality, and to serve as the connective tissue for its visual language. Optimist unifies all of the communications produced each year, creating a cohesive brand experience that’s unmistakably Capital One.