Microsoft Store
In 4 months, we took one of the biggest brands in the world and helped them build a world-class retail experience from the ground up. It was the first ever Microsoft Store.
Our small, nimble team (4 people), was responsible for the development of the logo, design language, brand voice, 12 hours of full-motion HD content, radio, print, bags, gift cards, in-store signage, window lighting and sound architecture.
The main goal of the content screens was to solve for Microsoft's wide range of offerings in a way that was easy for customers to follow and find relevant. We used themes (Homework, Space, Travel, etc) as a wrapper to showcase the uses of a variety of products within digestible topics. Today, Microsoft uses our designs and architecture in over 100 stores world-wide.
Graphics and content for the video walls were created in partnership with Digital Kitchen.
Recognition: Jay Chiat Award for Strategic Excellence short-list selection, AIGA Design Archives.
Store Experience Launch Video
The image above shows the screens that lined the walls of the store. // The images and videos below capture a few of the various content themes we created.
Full Space Theme - Photo Above / Video Below
Full Entertainment Theme - Photo Above / Video Below
Full Photography Theme
Full Homework Theme
Production to shoot content wide enough to fit the full wall displays. In 2009, this required us to rent every RED camera in the Seattle area.
