Morgan Stanley
Utilizing HTML5 & WebKit masking, this site defines Morgan Stanley’s timeless values. Images of industry overlaid with portraits of employees help reinforce the idea of capitalism with a responsible human touch.
The site guides users through the Morgan Stanley persona, beginning with the mantra and brand video. Then users can dive deeper into the five brand pillars (Trust, Build, Lead, Give, Hope) and corresponding character videos which feature real Financial Advisors.
The site was created in partnership with Luxurious Animals.
Photography was done by Nadav Kander.
