Rex McCubbin

Ritz 

Since 1914, Ritz has been offering people a taste of the good life. We embraced its history as we created Ritz's first new campaign in eight years and a new tagline for its product. 

With "Life's Rich," we looked to redefine "richness" in today's terms and celebrate the moments that truly make life meaningful. For TV,  print, digital, mobile and other platforms, we created an extremely accessible and flexible construct that pivoted off of the traditional themes of richness to help us redefine them in today's terms.  

The anthem spot was created in partnership with 32 from Pulse Films.