Sabra Salsa
Sabra Salsa is delicious, but it had a problem: it's so fresh, it needs to be refrigerated and therefore isn't kept with the rest of the salsa. Which means, many consumers don't even know it exists. We capitalized on this point of difference by creating a cold-blooded mariachi band for the salsa in addition to coining a new tagline, "South of the Border Taste at North of the Border Temperatures."
The animation was done in partnership with Hue&Cry