Rex McCubbin

Walmart / Picked By Farmers

Over the course of a year we traveled the country, visiting the fields, orchards and farms of the men and women who grow fruits and vegetables for Walmart. Our goal was to prove to America that they can find high quality, fresh and even locally grown produce at their local Walmart Store.  

We drove tractors, helped with harvest, ate dinner with their families, listened, learned and captured their uniquely homegrown stories. We then turned them into content ranging from YouTube videos to in-store messaging, digital banners and tv spots. Each helping prove that Walmart's produce doesn't come from a factory somewhere overseas, it comes from hardworking folks in cities and states across America. 

Filmed in partnership with The Branching and my good buddy Lucas Krost.